According to a survey conducted in December 2023, about 39 percent of the respondents in China considered material as one of the most important factors when choosing a starter bra for their daughter. Only five percent of the respondents took price into consideration.
February 2024
Asia, China
December 2023
1,550 mothers of 8 to 16-year-old girls
Online survey
Original question: "What are the top three factors that you would consider when choosing a starter bra for your daughter?"
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