During a 2023 survey carried out in Brazil, Canada, Mexico, and United States, 54 percent of respondents stated that they used search engines to research products they intended to purchase. Research on Amazon and on other retailer websites ranked second, named by 43 percent of the responding adults.
Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in Europe
Overview
6
- Premium Statistic Advertising spending worldwide 2022-2026, by region
- Premium Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2024
- Premium Statistic Advertising spending in Europe 2022-2026, by market
- Premium Statistic Fastest-growing advertising markets in Europe 2024
- Premium Statistic Most effective advertising markets in Europe 2023
- Premium Statistic Most effective advertisers in Europe 2023
Leading markets
8
- Premium Statistic Advertising spending in the UK 2010-2023
- Premium Statistic Advertising expenditure in the UK 2022-2023, by medium
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Gross advertising volume of above-the-line media in Germany 2023
- Premium Statistic Ad spending of traditional & digital media France 2018-2023
- Premium Statistic Advertising investments in France 2023, by medium
- Premium Statistic Advertising spending in Spain 2018-2023
- Premium Statistic Distribution of advertising spending in Spain 2022-2023, by medium
Digital media
5
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2022, by format
- Premium Statistic Largest digital advertising markets in Europe 2022
- Premium Statistic Fastest growing online advertising markets in Europe 2022
- Premium Statistic Digital advertising spending per capita in Europe 2021, by country
Advertising perception
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Non-digital advertising touchpoints in the UK 2024
- Premium Statistic Attitudes towards online advertising in the UK 2024
- Premium Statistic Main channels of new brand discovery Germany Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Germany 2024
- Premium Statistic Attitudes towards online advertising in Germany 2024
- Premium Statistic New brand discovery channels in France 2024
- Premium Statistic Non-digital advertising touchpoints in France 2024
Further Content: You might find this interesting as well
Insider Intelligence. (February 13, 2024). Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023 [Graph]. In Statista. Retrieved May 20, 2024, from https://www.statista.com/statistics/1451888/channels-product-research-america/
Insider Intelligence. "Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023." Chart. February 13, 2024. Statista. Accessed May 20, 2024. https://www.statista.com/statistics/1451888/channels-product-research-america/
Insider Intelligence. (2024). Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023. Statista. Statista Inc.. Accessed: May 20, 2024. https://www.statista.com/statistics/1451888/channels-product-research-america/
Insider Intelligence. "Digital Channels Used by Consumers to Research Products They Intended to Purchase in Selected Countries in The Americas as of April 2023." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1451888/channels-product-research-america/
Insider Intelligence, Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023 Statista, https://www.statista.com/statistics/1451888/channels-product-research-america/ (last visited May 20, 2024)
Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023 [Graph], Insider Intelligence, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1451888/channels-product-research-america/