Global DOOH & OOH: importance of a single platform 2024

During a global survey among static out-of-home (OOH) media owners published in February 2024, over two-thirds (or 68.25 percent) of respondents said being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform was either important or very important. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.

Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024

Characteristic	Share of respondents
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Release date

February 2024

More information

Region

Worldwide

Survey time period

as of February 12, 2024

Number of respondents

126 respondents

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

The source does not specify the survey type or date. The date given is the date of release.

Missing percentage points to 100 are probably due to rounding.

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