Top companies OOH vs DOOH growth rates 2023

In 2023, all the five outdoor media companies listed reported higher growth rates in their digital out-of-home (DOOH) operations than in their total revenues. Germany-based Ströer SE & Co. KGaA reported the highest increase in DOOH advertising revenue, 28 percent, followed by France-based JCDecaux SE with 21 percent. Those two firms' total out-of-home (OOH) ad revenue growth rates stood below nine percent that year. Along with Clear Channel Outdoor Holdings, Inc., Outfront Media Inc., and Lamar Advertising Company, they ranked among the world's leading outdoor media corporations by revenue.

Annual changes in total and digital revenues of selected outdoor advertising companies worldwide in 2023

Characteristic	2023 total revenue change	2023 DOOH revenue change
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Release date

March 2024

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Region

Worldwide

Survey time period

2023

Supplementary notes

* 2023 change based on preliminary and unaudited figures comprising only the company's outdoor ad operations.

Statista calculated the figures based on data retrieved from financial reports of the following companies: JCDecaux SE, Clear Channel Outdoor Holdings, Inc., Ströer SE & Co. KGaA, Lamar Advertising Company, and Outfront Media Inc.

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