Online spending on goods by Baby Boomer shoppers Australia 2023, by category
The home and garden segment was the most popular online shopping segment among Australia's Baby Boomer shoppers in 2023, with around 28.8 percent of this generational cohort's online spending in this segment. The variety stores and food and liquor e-commerce segments were Baby Boomers' next most prevalent categories for online spending. Total online spending on goods by Baby Boomers in Australia came to around 12.5 billion Australian dollars in 2023.