Leading e-commerce brands among urban women in India 2023

Published by A. Minhas, Mar 21, 2024
In a survey conducted among urban Indian women in 2023, the majority of them rated Amazon as the leading e-commerce brand, with a score of about 82. The second most popular e-commerce brand among women was Myntra, with a score of 75.

Leading e-commerce brands among urban Indian women in 2023

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Release date

March 2024

Region

India

Survey time period

January 1 to December 31, 2023

Age group

18 years and older

Supplementary notes

Index score was calculated with an average of quality, value, impression, satisfaction, reputation, and recommendation of the brand.

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Statistics on " E-commerce in India "

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General overview

5

E-commerce in India

5

Funding and investments

5

Online retail

4

Key players

5

Digital behavior

4

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