Most trending skincare hashtag on TikTok 2023, by number of views

Published by Statista Research Department, Apr 10, 2024

In 2023, retinol was the most popular skincare trend on TikTok, based on the highest number of hashtag views. That year, the retinoid hashtag attracted over 4.8 billion views. This was followed by glass skin, which garnered 2.6 billion hashtag views, and niacinamide with 2.3 billion views.

Most popular skincare trends on TikTok in 2023, by number of hashtag views

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Release date

April 2024

Region

Worldwide

Survey time period

August 22, 2023

Supplementary notes

Release date is the date of access. 

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