College basketball: most recognized players in the U.S. 2024
During a 2024 survey, it was found that Caitlin Clark was the most widely known NCAA basketball player among adults in the United States, with 44 percent of respondents representative of the general population saying they had heard of her. This figure was understandably higher among NCAA fans, with 65 percent of them recognizing Clark, who broke the all-time scoring record in NCAA college basketball earlier that year.