Consumers' food price sensitivity in the U.S. 2018-2023

Published by
M. Shahbandeh,
Apr 23, 2024
When it comes to food and beverage shopping, price has become more important to Americans in the last year. In 2023, about 76 percent of consumers in the U.S. stated that price had a great or somewhat great impact on their grocery shopping decisions.

Share of price-conscious consumers when purchasing and beverages in the United Stated from 2018 to 2023

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Release date

May 2023

Region

United States

Survey time period

2018-2023

Number of respondents

1,022 respondents

Age group

18 years and older

Special properties

Consumers who answered with: Great Impact or Somewhat of an Impact

Method of interview

Online survey

Supplementary notes

Survey question: "How much of an impact do the following have on your decision to buy foods and beverages?"
Figures are taken from various reports.

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