Percentage of personal pure gold jewelry consumers Greater China 2023, by age group
According to a survey conducted in mainland China and Hong Kong, as of September 2023, around 64 percent of respondents aged between 18 and 24 selected self-rewarding and daily wear as a reason for buying pure gold jewelry. Meanwhile, only 56 percent of respondents aged between 30 and 40 chose that option. This showcased that generation Z had a stronger interest in pure gold jewelry than other surveyed age groups.