In a survey conducted in April 2024, over 35 percent of Indian consumers preferred shopping for apparel online due to the better availability of discounts. Meanwhile, over one-fourth of respondents chose it because of more variety on online platforms.
April 2024
India
April 22, 2023
11,632 respondents
across 323 districts in India
Online survey
Survey question: “If your household prefers purchasing apparel or clothing online, what are the key reasons to do so?”
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