Breakdown of U.S. online advertising revenue by industry 2016

The statistic above shows a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13 percent of all online advertising revenue.

Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry

Characteristic	2010	2011	2012	2013	2014	2015	2016
Retail	21%	22%	20%	21%	21%	21%	21%
Financial services	12%	13%	13%	13%	13%	13%	13%
Auto	11%	11%	12%	12%	12%	12%	12%
Telecom	13%	12%	11%	9%	9%	9%	9%
Leisure travel	7%	8%	9%	8%	9%	9%	8%
Consumer Electronics & Computers	8%	8%	8%	6%	7%	8%	7%
Consumer packaged goods	7%	6%	7%	7%	6%	6%	6%
Pharma & healthcare	5%	5%	6%	5%	5%	5%	5%
Media	4%	5%	5%	5%	5%	5%	5%
Entertainment	4%	4%	4%	4%	4%	4%	4%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

April 2017

More information

Region

United States

Survey time period

2010 to 2016

Supplementary notes

Amounts do not total to 100 percent as minor categories are not displayed. Industry definitions may have changed over the time period depicted, both within the survey process and as interpreted by survey respondents.

Citation formats