General Motors: ad spend in the U.S. 2013, by medium

General Motors advertising spending in the United States in 2013, by medium

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Release date

June 2014

Region

United States

Survey time period

2013

Special properties

measured media only

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.

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