Sponsorship spending in North America by property type 2009-2018

This graph depicts the total sponsorship spending in North America by property type from 2009 to 2018. In 2017, sponsorship spending on arts was at 993 million U.S. dollars.

North American sponsorship spending by property type from 2009 to 2018 (in billion U.S. dollars)*

SportsEntertainment tours and attractionsCausesArtsFestivals, Fairs and annual eventsAssociations and membership organizations
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Release date

January 2018


North America

Survey time period

2009 to 2017

Supplementary notes

* Includes sponsorships in the following categories: Sports, Entertainment, Causes, Arts, Festivals, fairs and annual events, Associations and membership organizations
** The figure for 2018 represents a forecast.

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Statistics on "Sports sponsorship"

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