Largest internet display advertisers in the U.S. 2018

In 2018, Amazon invested approximately 428 million U.S. dollars in internet display advertising. Amazon was by far the leading spender within this category that year. Other large companies, such as Verizon Communications and Fiat Chrysler Automobiles, were also among the top online display advertisers.

Return on digital display advertising

For each dollar invested in digital display ads, advertisers in the United States gained approximately five U.S. dollars. The medium had the second-lowest return on advertising investment that year. Digital search advertising offered investors the highest return on ad spending during the measured period.

Ad spending in the United States

The largest ad spending shares in the U.S. in 2018, were attributed to TV and mobile media. Each of these accounted for about a third of the year’s ad expenditures. By 2022, the mobile share is projected to grow considerably to almost fifty percent. Television and print advertising, on the other hand, is forecast to decrease by a significant margin in the measured period.

Leading internet display advertisers in the United States in 2018, by ad spend

Spending in million U.S. dollars
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2019

Region

United States

Survey time period

2018

Special properties

measured media only; desktop display only - excludes paid search, video and other forms of internet advertising

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.