Digital advertising revenue of leading online companies 2012-2018

This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2018, Facebook earned 55 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 116.3 billion U.S. dollars through digital advertising channels.

Selected online companies ranked by total digital advertising revenue from 2012 to 2018

2012201320142015201620172018
Google43.6951.0759.6267.3979.3895.38116.32
Facebook4.286.9911.4917.0826.8939.9455.01
Twitter0.270.591.251.992.252.112.62
AOL1.421.611.85----
Yahoo!4.033.693.714.24.65--
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Sources

Release date

February 2019

Region

Worldwide

Survey time period

2012 to 2018

Supplementary notes

Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.

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Statistics on "Digital advertising in the U.S."

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