The graph above depicts mobile advertising revenue in North America in 2016, broken down by format. Display advertising was the largest format in the region, with 19.53 billion U.S. dollars revenue generated by mobile display ads that year.
Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)
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IAB Europe. (July 7, 2017). Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe. "Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)." Chart. July 7, 2017. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe. (2017). Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe. "Mobile Advertising Revenue in North America in 2016, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/
IAB Europe, Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/ (last visited April 24, 2024)
Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars) [Graph], IAB Europe, July 7, 2017. [Online]. Available: https://www.statista.com/statistics/232481/mobile-advertising-expenditure-in-north-america-by-category/