Brand value of top football clubs worldwide 2019

The statistic depicts the brand value of the most valuable football clubs worldwide in 2019. According to the ranking, Real Madrid CF has a brand value of 1,846 million U.S. dollars in 2019.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Most valuable football brands worldwide in 2019

Brand value in million dollars
Real Madrid CF1,846
Manchester United1,651
FC Barcelona1,563
FC Bayern München1,473
Manchester City FC1,407
Liverpool FC1,336
Chelsea FC1,085
Paris Saint-Germain FC1,025
Arsenal FC 993
Tottenham Hotspur FC850
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Source

Release date

May 2019

Region

Europe

Survey time period

2019

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Statistics on "Premier League"

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