Growth of advertising spending in North America 2010-2022, by medium

In North America, internet advertising spending grew by approximately 15 percent in 2019, compared to 2018. The internet has been the fastest growing ad medium in North America since 2007. Cinema advertising growth remained consistent over the past nine years but by the end of 2022, it is projected to decrease by just 1.5 percent.

North American ad spending

In 2018, North America invested a total of 254 billion U.S. dollars in advertising. The continent’s total ad expenditures have been increasing steadily since 2009. Over the coming years, spending is set to increase further, reaching about 293 billion U.S. dollars in 2022.

North American ad spending media

Based on market data, various media are employed for advertising purposes in North America. The continent spent approximately 126 billion U.S. dollars on internet advertising, the largest and fastest-growing medium. In contrast, advertisers in North America have spent less on newspaper promotion with each consecutive year, spending just under 15 billion U.S. dollars in 2019.

Growth of advertising spending in North America from 2010 to 2022, by medium

NewspapersMagazinesTelevisionRadioCinemaOutdoorInternet
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Source

In cooperation with
Zenith
Release date

December 2019

Region

North America

Survey time period

2010 to 2019

Special properties

current prices

Supplementary notes

*Forecast.

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Statistics on "Advertising in North America"

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