Advertising spending in North America 2015-2020

This timeline presents North American advertising spending in 2015 and provides a forecast until 2020. The spending is expected to reach 217.8 billion U.S. dollars in 2017, up from nearly 193 billion in 2015. The spending in the U.S. is projected to exceed 207 billion U.S. dollars; in Canada, 10.5 billion U.S. dollars (13.44 billion Canadian dollars). North American ad spend is forecast to make 36.9 percent of the global ad market.

Advertising spending in North America from 2015 to 2020

Spending in billion U.S. dollars
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Source

Release date

October 2016

Region

North America

Survey time period

2015

Special properties

includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, outdoor, radio and TV

Supplementary notes

* Forecast.

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Statistics on "Digital advertising in Canada"

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