The graph shows what millennial mothers in the United States expected of digital advertising as of December 2014. According to Babycenter, 62 percent of mothers aged 18 to 32 stated they were more likely to pay attention to an ad that used humor.
What kind of digital ads are you most likely to pay attention to?
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Statistics
BabyCenter, & IAB (U.S.). (February 10, 2015). What kind of digital ads are you most likely to pay attention to? [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter, und IAB (U.S.). "What kind of digital ads are you most likely to pay attention to?." Chart. February 10, 2015. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter, IAB (U.S.). (2015). What kind of digital ads are you most likely to pay attention to?. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter, and IAB (U.S.). "What Kind of Digital Ads Are You Most Likely to Pay Attention To?." Statista, Statista Inc., 10 Feb 2015, https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/
BabyCenter & IAB (U.S.), What kind of digital ads are you most likely to pay attention to? Statista, https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/ (last visited March 29, 2024)
What kind of digital ads are you most likely to pay attention to? [Graph], BabyCenter, & IAB (U.S.), February 10, 2015. [Online]. Available: https://www.statista.com/statistics/250087/expectations-of-advertising-among-mothers-in-the-us/