U.S. market: share of disposable diapers by brand versus private label 2012

Published by Statista Research Department, Apr 30, 2012
This statistic highlights the market share of disposable diapers in the United States in 2012, by brand versus private label. In that year, sales of private label disposable diapers held a market share of 18.5 percent. The leading diaper brand in the U.S. was Pampers, owned by P&G.

Market share of disposable diapers in the United States in 2012, by brand versus private label

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Release date

April 2012

Region

United States

Survey time period

July 9, 2011 to July 8, 2012

Supplementary notes

The statistic contains sales in U.S. supermarkets, drugstores and mass merchandise outlets, excluding Walmart.

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