U.S. car dealers' average ad spend 2022, by medium
Th estimated advertising expenses per car dealership in the United States amounted to 511 thousand U.S. dollars in 2022. U.S. car dealers spent each 52 thousand dollars on average on TV advertising. The largest expenditures were devoted to internet, where an average dealership ad spending surpassed 348 thousand dollars. In total, car dealers in the U.S. spent 8.6 billion dollars on advertising in 2022.