U.S. consumers' views on most believable info sources on functional foods 2011

U.S. consumers' views on the most believable source for informational on the health benefits of functional foods in 2011

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Release date

August 2011

Region

United States

Survey time period

March 28 to April 11, 2011

Number of respondents

1,000 respondents

Age group

8-19 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

The original question was as follows: Who or what would you say is the most believable source for information on the health benefits of food or food components?" The question was asked unaided.
The figures are based on the results of the 2011 IFIC Functional Foods/Foods for Health Consumer Trending Survey.

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