During a 2021 survey carried out among marketers from the United Kingdom, 48 percent of respondents named emails with discount and offers as the type of email message they used to help them achieve their email campaign objectives; emails with advice, information, or tutorials ranked second, mentioned by 40 percent of respondents.
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021
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Statistics
Mailmodo. (May 25, 2023). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. "Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021." Chart. May 25, 2023. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. (2023). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. "Types of Messages or Content Used to Achieve Email Campaign Objectives in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo, Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 Statista, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/ (last visited April 24, 2024)
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 [Graph], Mailmodo, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/