Distribution of mobile advertising spending in the UK from 2011 to 2016, by format

Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format

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Release date

April 2013

Region

United Kingdom

Survey time period

2011

Supplementary notes

* Forecast.
Percentage points exceeding 100 percent are likely due to rounding.
**includes mobile SMS/MMS, tenancies and other.
eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2011.

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