Netflix viewing in the U.S. 2017-2018, by content type

Data on the share of Netflix viewing in the United States showed that 37 percent of content viewing n the platform was of of original shows. This marks a dramatic increase from January 2017 when the figure was just 14 percent. Netflix originals have proved to be hugely popular and often draw in large audiences. More than 18 million viewers across the globe watched the entire third season of 'Stranger Things' within four days of its release in 2019, and 40.7 million watched at least part of Season 3 in that time. However, the majority of Netflix viewing is still of licensed content, which could cause Netflix issues in months and years to come as its competitors reclaim their content and use it on their own streaming services. It has already been noted that Netflix will eventually lose the rights to show American sitcom 'Friends', for example - one of the most watched shows on the platform.

Share of Netflix viewing in the United States in January 2017 and October 2018, by content type

January 2017October 2018
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Sources

Release date

December 2018

Region

United States

Survey time period

January 2017 and October 2018

Supplementary notes

Data for the year ended September 2017 can be found in the Excel download.

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Statistics on "Subscription video on demand market in the U.S."

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