Distribution of healthcare companies' marketing budgets in the U.S. 2023, by channel

Published by
J. G. Navarro,
Jul 25, 2023
During a survey among healthcare marketers in the United States published in March 2023, respondents reported spending, on average, 11.8 percent of their employers' marketing budgets on in-person sales representatives. Social media and professional meetings and conferences followed with a 10-percent share each.

Distribution of healthcare companies' marketing budgets in the United States as of March 2023, by channel

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Release date

March 2023

Region

United States

Survey time period

as of March 2023

Number of respondents

146 respondents

Special properties

among marketers working at pharmaceutical companies, medical device and diagnostic makers, and biotech firms

Supplementary notes

The source does not specify the survey type or date.
Percentage points exceeding 100 are probably due to rounding.

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