Global digital ad spend growth by format 2022

During a global, 2021 survey carried out among marketers, it was found that the net share of marketers planning to increase their online video advertising budgets in 2022 stood at 76 percent. Second fastest-growing type of ad content would be content produced or published by influencers, with a net 71 percent of marketers increasing their budget on this medium.

Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022

Characteristic	Change in 2021	Anticipated in 2022
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Release date

November 2021

More information

Region

Worldwide

Survey time period

September 2021

Special properties

among over 900 senior marketers, agencies, and media companies

Supplementary notes

Original questions: "How has your allocation of budget and/or resources for the following channels for 2021 changed (compared to 2020)?" and "How do you expect allocation of your budget and/or resource to change, in 2022?"
The source provides the following information: "Figures shown are the different between the share of marketers saying investment will increase versus saying it will decrease."
Methodology was retrieved from here.

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