Top supermarket brands ranked by Buzz score 2019 Statistic

This statistic shows leading supermarket brands in the UK ranked by average Buzz score in 2019. YouGov's BrandIndex 2019 annual results show that Aldi ranked highest over the year with a score of 19.8, followed by Lidl at 15.1. The top five scoring supermarket brands in the United Kingdom also included Morrisons, Marks&Spencer and Waitrose.

Leading supermarket brands ranked by Buzz score in the United Kingdom (UK) in 2019

Characteristic	Buzz score*
Aldi	19.8
Lidl	15.1
Marks&Spencer	10.1
Morrisons	8.5
Waitrose	7.9

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Release date

December 2019

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Region

United Kingdom

Survey time period

January to December 2019

Supplementary notes

The 1550 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019. All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must be tracked for at least 6 months to be included in the rankings.

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