Millennial moms: Exchange of product or service information with others 2013

This graph provides the answers to a survey that asked millennial mothers if they typically share information about the following kinds of products or services with others (in person, online or both). The survey revealed that 93 percent of the respondents share information about retail stores with others.

Millennial mothers: Do you typically share information about the following kinds of products or services with others?*

Share of respondents
Clothing, shoes and other accessories**93%
Retail stores91%
Groceries/food and beverages90%
Electronic devices89%
Health and beauty aids**89%
Goods for the home**84%
Websites or social networking sites**82%
Products or services for digital services**82%
Large electronic items81%
Small household appliances80%
Large household appliances76%
Vacation or travel arrangements71%
Automobile or other vehicles71%
Pets and pet care70%
Health and medical services64%
Property insurance58%
Health insurance coverage53%
Financial investments/services**53%
Life insurance coverage**52%
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Source

Release date

June 2013

Region

North America

Survey time period

2013

Number of respondents

n = 2,000

Special properties

Mothers born between 1974 and 1994

Method of interview

Online survey

Supplementary notes

* In person, online or both
** 5 points or more above total moms.

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