According to a survey held between late 2018 and early 2019, 70 percent of Millennials reported streaming movies on a weekly basis, and 40 percent said that they did so daily. Streaming has become popular with adults of all ages and has vastly changed how U.S. consumers view, enjoy, and choose their video content. However, Millennials and Gen Z consumers in particular are frequently in the media spotlight as some experts believe these generations are the future of digital media and drive different and changing viewing habits more so than older adults.
Frequency of streaming movies by Millennials in the United States as of February 2019
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VentureBeat. (March 18, 2019). Frequency of streaming movies by Millennials in the United States as of February 2019 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/281885/video-streaming-services-adult-millennials/
VentureBeat. "Frequency of streaming movies by Millennials in the United States as of February 2019." Chart. March 18, 2019. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/281885/video-streaming-services-adult-millennials/
VentureBeat. (2019). Frequency of streaming movies by Millennials in the United States as of February 2019. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/281885/video-streaming-services-adult-millennials/
VentureBeat. "Frequency of Streaming Movies by Millennials in The United States as of February 2019." Statista, Statista Inc., 18 Mar 2019, https://www.statista.com/statistics/281885/video-streaming-services-adult-millennials/
VentureBeat, Frequency of streaming movies by Millennials in the United States as of February 2019 Statista, https://www.statista.com/statistics/281885/video-streaming-services-adult-millennials/ (last visited March 29, 2024)
Frequency of streaming movies by Millennials in the United States as of February 2019 [Graph], VentureBeat, March 18, 2019. [Online]. Available: https://www.statista.com/statistics/281885/video-streaming-services-adult-millennials/