Time to begin back-to-college shopping U.S. 2020

This statistic shows the results of an online survey conducted in the United States from May 31 to June 17, 2020, in which 1,025 parents with college-going children were asked when their household had planned to begin its back-to-college shopping. During the survey, 16 percent of the respondents said that they expected to begin shopping earlier than July.

When does your household plan to begin its back-to-college shopping?

Characteristic	Share of respondents
Earlier than July	16%
First 2 weeks in July	33%
Last 2 weeks in July	56%
First 2 weeks in August	68%
Last 2 weeks in August	39%
September	13%

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Release date

July 2020

More information

Region

United States

Survey time period

May 31 to June 17, 2020

Number of respondents

1,025 respondents

Special properties

Parents with college-going children

Method of interview

Online survey

Supplementary notes

*The study polled a sample of 1,025 parents with college-going children and has a margin of error for the entire sample of plus or minus three percentage points.

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