Multichannel penetration in worldwide online sales 2019-2020, by country
The share of online sales achieved through multichannel transactions increased across several countries, with the United States registering the highest growth between 2019 and 2020. On the contrary, the share of online sales that were multichannel and involved the physical stores in the UK showed a slight decrease, from 37.39 percent in 2019 to 32.48 percent in 2020.