Frequency of female users of 'Perfume & Eau De Toilette' in GB 2022

Published by Statista Research Department, Dec 20, 2023
According to this survey by Kantar, 7.9 million people in the United Kingdom are using 'Perfume & Eau De Toilette' with a frequency level of 'Medium users' in 2022. In contrast, 3.3 million people have a frequency level of 'Heavy users'.

Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2022, by frequency (in 1,000s)

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Release date

August 2023

Region

United Kingdom (Great Britain)

Survey time period

2022

Number of respondents

24,240 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed perfume and eau de toilette 'more than once a day'
- Medium users consumed perfume and eau de toilette 'once a day'
- Light users consumed perfume and eau de toilette 'two or three times a week' to 'once a month or less'.

Figures estimated by the source on the basis of survey responses.

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