This statistic displays the content and native advertising spend share of digital display ad spending in the United Kingdom from 2014 to 2017. In 2016, content and native advertising accounted for 31 percent of digital display ad spend in the UK. The share fell slightly in the following year to 25 percent.
Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017
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Other statistics that may interest you Native advertising in the United Kingdom (UK)
Overview
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Advertising agencies
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- Premium Statistic Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014
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- Premium Statistic Pricing of native advertising programs in the UK 2014, by pricing model
- Premium Statistic Budget plans for native advertising according to advertising agencies in the UK 2014
- Premium Statistic Content creation sources for native advertising in the United Kingdom (UK) 2014
- Premium Statistic Native advertising: agency ability to explain in the United Kingdom (UK) 2014
Consumer attitudes
5
- Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
- Premium Statistic Awareness of native advertising in online news sites in the United Kingdom (UK) 2015
- Premium Statistic Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
- Premium Statistic Impact of sponsored content on perception of brand and ad carrier in the UK 2015
- Premium Statistic Perception of being misled by sponsored news content in the United Kingdom (UK) 2015
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IAB UK. (April 25, 2018). Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. "Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017." Chart. April 25, 2018. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. (2018). Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. "Share of Digital Display Spending Going on Content and Native Advertising in The United Kingdom (Uk) from 2014 to 2017." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK, Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 Statista, https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/ (last visited April 19, 2024)
Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/