In a survey conducted between January and February 2022, over 77 percent of responding marketers from the United Kingdom indicated that they had invested in data analytics to improve digital marketing in 2021; only 19.4 percent of responders invested in improving their app.
Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021
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Other statistics that may interest you Digital marketing in the United Kingdom (UK)
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Further related statistics
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- Canada: allocation of digital marketing budgets 2015
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- Annual SEO marketing budget in the UK in 2013
- Share of digital in B2B marketing spending in the U.S. 2016
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
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- Change in marketing spending at UK companies 2023, by medium
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- Investments in martech categories in the U.S. 2021
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- Data sourcing satisfaction among digital marketing professionals in Poland 2017
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Statistics
- Canada: allocation of digital marketing budgets 2015
- Annual paid search marketing budget in the UK in 2013
- Annual SEO marketing budget in the UK in 2013
- Share of digital in B2B marketing spending in the U.S. 2016
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- SMBs - share of digital in marketing budgets 2013-2014
- Change in marketing spending at UK companies 2023, by medium
- Digital marketing methods ranked by planned spending increase in the UK 2018
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Digital marketing spending growth in Spain 2021, by format
- Allocation of marketing technology budget 2016, by target
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Investments in martech categories in the U.S. 2021
- Distribution of communication agencies in Italy 2019, by year of foundation
- Data sourcing satisfaction among digital marketing professionals in Poland 2017
- Types of UGC used in e-commerce marketing in Europe 2020
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The CMO Survey. (February 28, 2022). Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
The CMO Survey. "Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021." Chart. February 28, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
The CMO Survey. (2022). Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
The CMO Survey. "Types of Investments Made to Improve The Performance of Digital Marketing in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
The CMO Survey, Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/ (last visited March 28, 2024)
Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021 [Graph], The CMO Survey, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/