As of January 2024, Bahrain was the country with the highest Instagram audience reach with 90.7 percent. The United Arab Emirates also had a high Instagram audience penetration rate, with 87 percent of the population using the social network. In Turkey, Kazakhstan, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.
February 2024
Worldwide
January 2024
18 years and older
based on addressable ad audience
Figures relate to addressable audience only, and may not include all users for each location or language.
Only includes countries and territories with total populations of 50,000 and more.
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