U.S. women's fragrances unit sales by type 2023 | Statista

Women's fragrances unit sales in the United States in 2023 were highest for perfumes, colognes, and body powders. The women's gift pack category generated sales amounting to over 14 million units in the United States during the 52 weeks that ended September 10, 2023.

Women's fragrances unit sales in the United States in 2023, by category (in million units)

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Release date

2023

More information

Region

United States

Survey time period

52 weeks ended September 10, 2023

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market, military commissaries, and select club and dollar retail chains) for the 52 weeks ended September 10, 2023.

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