Most popular mobile consumer electronics shopping activities worldwide 2014

This statistic presents the most popular consumer electronics shopping activities of tablet and smartphone users worldwide. During the March 2014 survey in leading digital markets it was found that 48 percent of respondents had used their mobile devices to check the order status of their consumer electronics orders.

Most popular mobile consumer electronics shopping activities of global audiences as of March 2014

20132014Mobile elite
Product and price information49%57%70%
Product comparison36%38%52%
Visual information, fullscreen product imagery, etc.35%40%45%
Purchase product using mobile site or app (add to cart)35%35%45%
Easy checkout process47%52%68%
Order status43%48%64%
Customer rating or reviews43%48%54%
Social sharing (e.g. post to facebook page)26%24%20%
Online promotions, specials, or coupons38%46%59%
Gift or wish list registries22%20%27%
In-store features29%31%45%
Simple keyword search for products33%36%46%
Sorting or filtering options to narrow search25%31%45%
Product recommendations33%23%34%
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Release date

June 2014



Survey time period

March 2014

Number of respondents

3,050 mobile users who frequently engage in media activities

Age group

18 to 64 years old

Special properties

Smartphone and tablet users

Method of interview

Online survey

Supplementary notes

Monthly users.
Data is based on United States, Canada, United Kingdom, France, and Germany.
The source defines mobile elite as consumers who reported spending more time and money on mobile devices compared to the general sample. Respondents profiled as mobile elite were profiled compared to the rest of the general mobile audience.
Mobile elite in the consumer electronics segment = respondents who spent more than $750 during the past 6 months via a mobile device.

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