Advertising viewability worldwide 2014, by ad size

Published by Statista Research Department, Dec 3, 2014
The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.

Share of online advertising viewability worldwide in 2014, by ad size*

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Release date

December 2014

Region

Worldwide

Survey time period

July 2014

Special properties

Impressions on Google and DoubleClick display advertising platforms

Supplementary notes

* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.

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