The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Share of online advertising viewability worldwide in 2014, by ad size*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
- Premium Statistic Digital ad spend growth in the Netherlands 2022, by format
- Premium Statistic Reasons for the non-viewability of online display ads in Poland 2021
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Viewability of desktop display ads in Poland 2021, by format
- Premium Statistic Viewability of mobile display ads in Poland 2021, by format
- Premium Statistic Viewtime of online ads in Poland 2021, by format
- Premium Statistic Mexico: digital ad spending 2021, by format
- Premium Statistic Digital ad spend in Europe 2022, by format
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
About the region
10
- Premium Statistic Paid digital ad channels used in selected industries worldwide 2018
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Desktop display ad viewability rates worldwide 2022, by country
- Premium Statistic Mobile video ad viewability rates worldwide 2019-2022
- Premium Statistic Change in digital ad budgets worldwide 2021-2022, by format
- Premium Statistic Leading Amazon Prime day promotion types retailers invest in worldwide 2020
- Premium Statistic Global programmatic mobile ap ad fraud rates Q3 2018 - Q2 2019
- Premium Statistic Lading OOH advertising spending countries worldwide 2018
- Premium Statistic SMBs - most effective marketing channels worldwide 2014
- Basic Statistic YouTube: global advertising revenues as of Q4 2023
Selected statistics
1
Other regions
10
- Premium Statistic Share of Canadians who trust selected ad formats 2018
- Premium Statistic Italy: Millennials' opinion on the influence of advertising 2016, by source
- Premium Statistic Yandex Video Network ad views in Russia and CIS 2020, by format
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
- Premium Statistic Colombia & Mexico: most preferred online ad formats 2017
- Premium Statistic Digital ad spend in Mexico 2018-2020, by format
- Premium Statistic Investments in mobile advertising in Germany 2014-2018, by industry
- Premium Statistic Digital classifieds ad revenue in the U.S. 2018-2021
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
Related statistics
10
- Premium Statistic Search ad spend in the U.S. 2019-2022
- Premium Statistic Display ad spend in Ireland 2018-2022
- Premium Statistic Search engine marketing spending in Peru 2021-2023
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Addressable TV ad spend in the UK 2019-2021, by platform
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Digital lead generation ad spend in the U.S. 2018-2022
- Premium Statistic Digital ad spend of the U.S. automotive industry from 2011 to 2023
Further related statistics
5
Further Content: You might find this interesting as well
Statistics
Think with Google, & DoubleClick. (December 3, 2014). Share of online advertising viewability worldwide in 2014, by ad size* [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, und DoubleClick. "Share of online advertising viewability worldwide in 2014, by ad size*." Chart. December 3, 2014. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, DoubleClick. (2014). Share of online advertising viewability worldwide in 2014, by ad size*. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, and DoubleClick. "Share of Online Advertising Viewability Worldwide in 2014, by Ad Size*." Statista, Statista Inc., 3 Dec 2014, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google & DoubleClick, Share of online advertising viewability worldwide in 2014, by ad size* Statista, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/ (last visited April 18, 2024)
Share of online advertising viewability worldwide in 2014, by ad size* [Graph], Think with Google, & DoubleClick, December 3, 2014. [Online]. Available: https://www.statista.com/statistics/373487/advertising-viewability-ad-size/