Television advertising expenditure in Portugal 2019-2021

Published by Beatriz Luz, Oct 2, 2023
It has been estimated that, in 2020, television advertising spending in Portugal amounted to 240 million euros, down from around 272.7 million euros a year earlier. It was forecast that the value would amount to approximately 262 million euros in 2021.

Television advertising expenditure in Portugal from 2019 to 2021 (in million euro)

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Sources

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Release date

January 2021

Region

Portugal

Survey time period

December 2020

Supplementary notes

* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -12%, which were provided by the source. An exponential development of the market was assumed.

** Estimate.

*** The Statista estimate is based on the value in 2020 and the compound annual growth rate until 2021 of 9%, which were provided by the source. An exponential development of the value was assumed.

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