Advertising market: share of media segments Germany 2013-2014

This statistic shows data on the total advertising market expenditure share of different media segments in Germany from 2013 to 2014. In 2014, traditional media had an expenditure share of 37 per cent in the German advertising market.

Total advertising market expenditure share of individual media segments in Germany from 2013 to 2014

Characteristic	Traditional media	Dialogue marketing media	Media with dialogue elements
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Release date

June 2015

More information

Region

Germany

Survey time period

January and February 2015

Number of respondents

2,727 respondents

Special properties

marketing decision makers in German companies

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The figures for 2012 were taken from a previous publication.
Missing percentage point to 100 per cent for 2013 is due to rounding.

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