Advertising market share in Germany 2018-2020, by media type
This statistic shows data on the advertising market share in Germany in 2019 and 2020, by type of media. According to the German Advertising Industry Association (ZAW), the Internet had an advertising market share of 35.9 percent in 2019. A year later, the market share has risen to 41.9 percent. It held the highest advertising market share in Germany in 2020.