UBS and Credit Suisse were the largest banks in Switzerland until March 2023, when Credit Suisse was acquired by its long-time rival, UBS. In early 2023, UBS had a brand value of roughly 9.7 billion U.S. dollars, while Credit Suisse already saw alarming signs of a dropping brand value. Shortly before Credit Suisse was acquired by UBS, its brand value was 5.6 billion U.S. dollars.
Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars)
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Brand Finance. (February 10, 2023). Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance. "Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars)." Chart. February 10, 2023. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance. (2023). Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance. "Brand Value of Ubs and Credit Suisse in Switzerland from 2015 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/417158/brand-value-of-leading-swiss-banks/
Brand Finance, Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/417158/brand-value-of-leading-swiss-banks/ (last visited March 29, 2024)
Brand value of UBS and Credit Suisse in Switzerland from 2015 to 2023 (in million U.S. dollars) [Graph], Brand Finance, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/417158/brand-value-of-leading-swiss-banks/