Digital creation: leading advertising agencies in Germany 2021

This statistic shows a ranking of the best agencies in the field of digital creation based on the BVDW creativity ranking in Germany in 2021. Serviceplan/plan.net ranked first with 3,281.5 points. DDB came in second place with 1359 points.

Best agencies in the field of digital creation based on their score in the BVDW-creativity ranking in Germany in 2021

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Release date

February 2023

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Region

Germany

Survey time period

2021

Supplementary notes

The total score is based on a baseline score for single competitions, adding 20 points for a Grand Prix, 15 points for gold or awards comparable to gold (e.g. in competitions not relying on medal imagery), 10 points for silver and 5 for bronze. The baseline score was calculated by BVDW based on a survey among agencies. At the same time, it signals the importance of each competition. The Cannes Lions hold the highest baseline score of 44 points, the German ADC competition scores mid-table with 31 points. Epica has the lowest baseline score with 15 points. In total, the ranking is influenced by 23 competitions. For additional information on the methodology, see bvdw-kreativranking.de.

* The two agencies enter award competitions jointly as one agency brand and hand in their contributions together.

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