Canada: daily media consumption of Generation Z 2015

Daily consumption of media among Generation Z in Canada in 2015

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Source

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Release date

March 2015

Region

Canada

Survey time period

June 2014 to December 2014

Number of respondents

total survey n = 11,300

Age group

18 to 24 years

Method of interview

Online panel

Supplementary notes

Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval.

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