Out-of-home advertising penetration in Spain 2006-2022

Published by
Michele Majidi,
Mar 22, 2024
The share of individuals who noticed out-of-home advertising in Spain in 2022 stood at 77.1 percent, marking an increase from the previous year's value of 76.9 percent.

Share of individuals that noticed out-of-home (OOH) advertising in Spain from 2006 to 2022

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Release date

2023

Region

Spain

Survey time period

2006 to 2022

Number of respondents

41,118 respondents

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

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Spanish
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Overview

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Traditional media

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Digital media

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Leading players

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Consumer perception

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