Singles: level of brand trust in Germany 2021

This statistic shows the results of a survey concerning the attitude of singles towards branded products in Germany in 2021. During the survey period it was found that 15.7 percent of respondents living in single households stated that they fully agreed with the statement "Buying branded products guarantees high quality."

Share of singles agreeing with the statement "Buying branded products guarantees high quality" compared to the general population in Germany in 2021, by level of agreement

Characteristic	Singles up to 49 years	Singles total	General population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information concerning the basic population:
The basic population is the German-speaking population aged 14 years and older. The survey defines "singles" as persons living in a single-person household.

Information concerning random sample:
2021: 23,299 respondents, projection to 70.54 million people

Information concerning the target group "singles":
8,483 respondents, projection to 22.69 million people

Information concerning the target group "singles up to 49 years":
4,257 respondents, projection to 11.98 million people

Further information on methodology available here and in the report.

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