This statistic displays the barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016. Of publishers, 46 percent responded they struggled to hire people with the right skill set.
Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Mobile ad spend share in Latin America 2022, by country
- Premium Statistic Mobile ad spend growth in Latin America 2022, by country
- Premium Statistic Top footwear brands in Brazil 2023, by estimated digital ad spend share
- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Digital advertising spending in Chile 2014-2023
- Premium Statistic Change in digital advertising spending in Chile 2019-2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Data sources used for programmatic campaigns in Europe 2022
- Premium Statistic Media owners ad revenue in the U.S. 2022, by medium
About the region
10
- Premium Statistic Fastest growing online advertising markets in Europe 2022
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028
- Premium Statistic Digital ad spending in Western Europe 2017-2027
- Premium Statistic Countries with highest digital ad spend per internet user in Europe 2023
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
Selected statistics
2
Other regions
9
- Premium Statistic Advertising spending in Latin America 2022-2026
- Premium Statistic Share of employees of Groupm Publicidad in Spain 2011-2019, by type of contract
- Premium Statistic Year-on-year advertising revenue change of the media in Germany 2010-2022
- Premium Statistic Puerto Rico: ad spend 2015-2018, by medium
- Premium Statistic Forecasted advertising revenue Singapore 2022, by medium
- Premium Statistic Ad spend of leading companies in Australia 2017
- Premium Statistic Venezuela: ad spend 2019, by medium
- Basic Statistic Italy: breakdown of programmatic advertising negotiations 2018
- Premium Statistic South Africa: mobile ad revenue 2014-2023
Related statistics
10
- Premium Statistic Investments of advertising agencies in Sweden 2008-2021
- Basic Statistic Investments of advertising & market research companies in Sweden 2008-2021
- Premium Statistic U.S mobile ad spend share 2021, by industry
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Global internet advertising revenue 2018-2027
- Premium Statistic Digital advertising spending in the U.S. 2021-2027
- Premium Statistic Digital ad spend in Ireland 2022, by format
- Premium Statistic Display ad spend in Ireland 2018-2022
- Premium Statistic Search ad spend in Ireland 2018-2022
- Premium Statistic Search ad spend in the UK 2019-2022
Further related statistics
10
- Structure of investment portfolio of Allianz Group 2014-2023
- Pfizer's ad spending 2006-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Comcast Corporation's net income 2006-2023
- UK console gaming reach 2015-2022, by gender
- Paid ad methods used for B2C content marketing North America 2022
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Number of Dish Network's subscribers 2011-2022
- CBS Corporation's net income 2006-2018
Further Content: You might find this interesting as well
Statistics
- Structure of investment portfolio of Allianz Group 2014-2023
- Pfizer's ad spending 2006-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Comcast Corporation's net income 2006-2023
- UK console gaming reach 2015-2022, by gender
- Paid ad methods used for B2C content marketing North America 2022
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Number of Dish Network's subscribers 2011-2022
- CBS Corporation's net income 2006-2018
IAB Europe. (June 21, 2016). Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/458761/europe-barriers-to-programmatic-adoption-for-publishers/
IAB Europe. "Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016." Chart. June 21, 2016. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/458761/europe-barriers-to-programmatic-adoption-for-publishers/
IAB Europe. (2016). Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/458761/europe-barriers-to-programmatic-adoption-for-publishers/
IAB Europe. "Barriers to The Adoption of Programmatic Advertising Technology for Publishers in Europe in 2016." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/458761/europe-barriers-to-programmatic-adoption-for-publishers/
IAB Europe, Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016 Statista, https://www.statista.com/statistics/458761/europe-barriers-to-programmatic-adoption-for-publishers/ (last visited March 29, 2024)
Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016 [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/458761/europe-barriers-to-programmatic-adoption-for-publishers/